E-commerce in Pakistan is growing rapidly, and Amazon has opened new opportunities for entrepreneurs who want to sell globally and earn in USD.
Whether you’re a student, freelancer, or small business owner, starting an Amazon business from Pakistan has become easier than ever.
This detailed guide explains step by step how to start selling on Amazon in Pakistan, even if you’re a beginner or want to start for free.
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What Does It Mean to Sell on Amazon from Pakistan?
In 2021, Pakistan was officially added to Amazon’s approved seller list, which means Pakistani individuals and businesses can now create Amazon Seller Accounts and sell products internationally.
You can list your products on Amazon US, UK, or UAE, receive payments through Payoneer or Wise, and manage your business entirely from home.
It’s one of the best ways to build a digital income stream in 2025.
Step 1: Create Your Amazon Seller Account
The first step to selling on Amazon is creating your seller account.
Requirements:
- Valid CNIC or Passport
- Active Payoneer or Wise account (for receiving payments)
- Business or professional email address
- Pakistani bank account
- Mobile number for verification
How to Register:
- Go to sellercentral.amazon.com
- Click on “Sign Up”
- Choose your plan:
Individual Plan – Free option for beginners
Professional Plan – For businesses planning to scale
- Complete the verification process
- Link your Payoneer account
Once verified, your Amazon Seller Account will be active and ready to list products.
Step 2: Research the Right Product to Sell
The success of your Amazon business depends on choosing the right product.
Product Research Tips:
- Look for lightweight, small-sized products
- Focus on high-demand, low-competition items
- Use tools like Helium10, Jungle Scout, or AMZ Suggestion Expander
- Avoid fragile or restricted products
Top Categories for Pakistani Sellers:
- Home & Kitchen
- Beauty & Personal Care
- Fitness Accessories
- Handmade or Textile Products
Product research is a long-term process, but choosing the right niche early helps you build brand authority faster.
Step 3: Source Your Products
After selecting your product, you need to find a supplier. You can source products locally or internationally.
Local Sourcing Options:
- Sialkot: Sports goods and leather products
- Faisalabad: Textiles and garments
- Karachi: Industrial and handmade items
- Global Sourcing:
Use Alibaba.com or AliExpress.com to order in bulk or private label your own brand
If you want to start small, sourcing locally helps reduce costs and simplifies logistics.
Step 4: How to Start Selling on Amazon in Pakistan for Free
If you have little or no investment, you can still start selling on Amazon using low-cost or free models.
1. Dropshipping: You list products on Amazon, and when a customer places an order, your supplier ships it directly to them. You don’t need to keep inventory.
2. Print-on-Demand: Sell custom-designed items like T-shirts, mugs, and phone cases. The print provider handles production and delivery.
3. Affiliate Marketing: Join Amazon’s affiliate program and promote other sellers’ products. You earn a commission for every sale made through your referral link.
These models allow you to enter the Amazon ecosystem with minimal risk.
Step 5: Create a Professional Product Listing
Your product listing is what helps customers find and trust your product.
Tips for a Perfect Listing:
- Write a keyword-rich title
Example: “Reusable Stainless Steel Water Bottle – Leak Proof, BPA Free, 1L for Gym and Travel” - Upload high-quality images from multiple angles
- Add five bullet points highlighting key benefits
- Write a detailed, informative description
- Use backend keywords to improve your Amazon ranking
Step 6: Set Up Payment and Withdrawals
Amazon pays sellers in USD every 14 days.
Steps to Set Up Payments:
- Link your Payoneer or Wise account to Amazon
- Add your Pakistani bank account inside Payoneer
- Amazon automatically sends payments every two weeks
- Payoneer converts USD to PKR and transfers funds directly to your local bank.
Step 7: Promote Your Products
Promotion drives traffic and sales — both inside and outside Amazon.
Free Promotion Methods:
- Use Instagram, TikTok, and YouTube to post short, engaging content
- Join Facebook and WhatsApp business groups
- Write blog posts or create review videos
Paid Promotion:
- Run Amazon PPC (Pay-Per-Click) ads
- Collaborate with influencers in your niche
Consistent promotion helps build brand visibility and trust, an essential part of Google Entity Optimization (GEO).
Step 8: Build Your Brand Identity
Building a digital brand helps your business stand out and gain long-term trust.
How to Build Your Brand:
- Register with Amazon Brand Registry
- Create social media pages (LinkedIn, Instagram, YouTube, Facebook)
- Use the same brand name, logo, and description everywhere
- Create a Google Business Profile and local directory listings
Step 9: Keep Learning and Scaling
Amazon is always evolving, so continuous learning is crucial.
Tips to Grow:
- Stay updated on marketplace trends
- Analyze competitors and customer feedback
- Experiment with new products and categories
- Expand to new markets like the UK, US, and UAE
Final Thoughts
Starting an Amazon business in Pakistan is one of the best digital opportunities of 2025. With the right approach, anyone can sell products globally and earn in USD directly from home.
Success on Amazon depends on a few key steps: doing proper product research, creating professional listings, maintaining high-quality service, and promoting your products consistently.
Patience and consistency are essential. Focus on learning the platform, understanding your customers, and continuously improving your listings. Over time, your efforts can grow into a strong, profitable, and sustainable online business that connects Pakistan to the global market.
