FAQ
The questions you should be asking an agency.
Including the uncomfortable ones about contracts, guarantees and what happens if you want to leave. If something is not answered here, ask us directly.
Working with us
It begins with a free audit or a short call. We look at your current website, Google presence, and advertising if you run any, then tell you what we would prioritise and why. If it makes sense to work together, we send a written scope covering deliverables, timeline and price. Nothing starts until you have that in writing.
You get one main point of contact who knows your account, rather than being handed between departments. For technical work you will also speak directly to the person building it — we do not put a layer of account management between you and the people doing the work.
Yes. Our office is in Saddar, Rawalpindi, and we regularly meet clients across Rawalpindi and Islamabad. For clients elsewhere in Pakistan or overseas we work over video calls and WhatsApp, which in practice covers everything except the first handshake.
Less than you probably expect, but it has to be timely. Typically: access to your existing accounts, information about your services and pricing, and feedback at two or three review points. Projects that run late almost always run late because feedback stalled, so we set those dates upfront.
Yes. We work remotely with clients internationally. Local SEO work is specific to a location wherever that location is, and web development, CRM, AI agents, Shopify and Meta Ads are all location-independent.
Contracts, pricing and payments
Project work — websites, CRM implementations, AI agents, Shopify builds — is quoted as a fixed price against a written scope. Ongoing work such as SEO, ads management and support runs as a monthly retainer. Ad spend is always separate from management fees and is paid by you directly to the platform.
Project work is typically split across milestones, starting with a deposit to begin and the balance on completion. Retainers are invoiced monthly in advance. We will confirm the exact schedule in your proposal before any work starts.
For SEO and ads management we ask for an initial three months. That is not a lock-in tactic — it is the shortest period over which the work can be judged fairly, because both take time to gather data and compound. After that it is month to month with 30 days notice.
Give us 30 days notice and we will complete the current month, hand over everything, and remove our access. You keep your website, ad account, pixel, CRM data, content and reporting. We do not hold client assets hostage, and any agency that does should worry you.
We do not guarantee specific rankings, lead volumes or return on ad spend, because those depend on factors including your pricing, offer and market that we do not control — and anyone guaranteeing them is either misleading you or planning to game a metric. What we guarantee is the scope of work delivered as written. If we fail to deliver something we committed to, we fix it or refund that portion.
Timelines and delivery
Websites launch in three to five weeks for a standard business site. CRM implementations take two to eight weeks depending on data migration. AI agents take two to four weeks. Meta Ads produce first data within days and stabilise around month two or three. Local SEO shows early movement in four to eight weeks and builds meaningfully over six months.
We tell you as soon as we know, along with the reason and a revised date. Most delays come from waiting on content or feedback, which is why we agree those dates at kickoff. If the delay is on our side, we absorb it — we do not bill for our own slippage.
Sometimes. A campaign launch or a broken site can usually be prioritised. A full website in a week generally cannot be done well, and we would rather say so than deliver something that damages your business.
Reporting and communication
During projects, weekly progress updates plus WhatsApp access for quick questions. On retainers, a monthly report and a call to walk through it, with ongoing access in between. You will never have to chase us to find out what is happening.
Numbers that matter to your business, not a data dump: what changed, what it produced, what we are doing next, and where the concerns are. Depending on the service that means rankings and map positions, traffic and enquiries, ad spend and cost per result, or pipeline and conversion metrics. Written in plain language, with the raw dashboards available if you want them.
Always, and this is non-negotiable on our side. Your website, hosting, Google Business Profile, Analytics, Search Console, ad accounts, pixel and CRM are set up in your name with you as owner. We work with delegated access. If we part ways you lose nothing.
Tell us early and specifically. Most dissatisfaction comes from a mismatch in expectations that can be corrected in a conversation. Design and copy work include defined revision rounds. For ongoing services, if the results are not there we will show you our reading of why and what we would change — and if we think another approach or another provider suits you better, we will say so.
Still unsure
Ask us the thing you actually want to know.
Including whether we are the right fit at all. We would rather tell you no early than take on work we cannot do well.
Or call 0340 8279517 · Monday – Saturday, 10:00 AM – 7:00 PM (PKT)