Meta Ads
Facebook and Instagram campaigns judged on revenue and qualified leads — not on likes and reach.
In short
Facebook and Instagram advertising managed for return on ad spend, with reporting you can verify.
- Service area
- Rawalpindi & Islamabad · across Pakistan · remote worldwide
- Deliverables
- 8 defined items, agreed in writing before we start
The problem
Boosting posts is not advertising.
The usual story: a few thousand rupees a week boosting posts, a satisfying number of likes, and no measurable increase in customers. Or a proper campaign that worked for a month and then quietly stopped, with nobody able to explain why.
Meta advertising works. What fails is running it without the three things it depends on: accurate conversion tracking, so the algorithm optimises toward customers rather than clicks; enough creative variety, because creative fatigue — not bidding — is what kills most campaigns; and a landing experience that does not waste the click you just paid for.
We manage campaigns against revenue and qualified leads, in an ad account you own, with reporting that shows what you spent and what it produced. If a campaign is not working, you will hear it from us first.
What's included
Exactly what Meta Ads covers.
Concrete deliverables, not adjectives. Every item below is agreed in the written scope before work starts.
Account and tracking setup
Business Manager structured correctly, Meta Pixel installed and validated, Conversions API for server-side tracking that survives iOS privacy restrictions and ad blockers, domain verification, and events configured and prioritised.
Audience research and strategy
Real research into who buys from you and what makes them buy, translated into a testing plan across broad, interest-based, lookalike and custom audiences — with a clear structure rather than a dozen overlapping ad sets competing against each other.
Creative production and testing
Ad copy, static creative and short-form video concepts built around the angles that actually move your market. Systematic testing of hooks, formats and offers, because creative is where most of the performance difference lives.
Campaign build and management
Campaign structure matched to your objective and budget, correct optimisation events, sensible budget allocation, and ongoing management — scaling what works, cutting what does not, and refreshing creative before fatigue sets in.
Retargeting funnels
Sequenced campaigns for people who watched a video, visited a page, engaged with the profile or abandoned a cart — each with a message that matches how far along they are, instead of the same ad shown to everyone.
Lead ads and WhatsApp campaigns
Instant-form lead campaigns with qualifying questions to filter out junk, and click-to-WhatsApp campaigns, both wired into your CRM so leads are followed up automatically rather than sitting in Ads Manager.
Landing page feedback
We review where the traffic lands and tell you what is costing you conversions. If the page is the bottleneck, better targeting will not save the campaign.
Transparent ROAS reporting
Monthly reporting on spend, cost per result, return on ad spend, and — where it can be tracked — leads that became customers. Plus a plain-language note on what we changed and why. You own the ad account and can see the raw numbers whenever you want.
How it runs
Our Meta Ads process
Each stage has a defined output, so you always know what has been done and what comes next.
Audit and setup
We review your existing account and tracking, fix what is broken, and build the measurement foundation. Running ads on faulty tracking wastes both budget and the learning that budget should buy.
Test
A structured testing phase across audiences, creative angles and offers, with a defined budget and clear success criteria, so we learn what works before scaling anything.
Scale
Budget moved into the winners, retargeting layered in, and creative refreshed on a schedule so fatigue does not undo the gains.
Report and refine
Monthly reporting and a working session on what to change next. Campaigns are managed continuously, not set once and reviewed quarterly.
What you should expect
- Conversion tracking you can trust, which is what lets Meta optimise toward buyers
- A measurable cost per lead and per sale, instead of a reach figure
- A creative testing system that keeps performance from decaying over time
- Retargeting that recovers a meaningful share of people who nearly bought
- Full ownership of your ad account, pixel and audience data — even if you stop working with us
Who this is for
- E-commerce brands that need profitable, scalable customer acquisition
- Service businesses in Rawalpindi and Islamabad that need a steady flow of qualified leads
- Businesses currently boosting posts with no measurable return
- Companies that had a campaign working before and cannot work out why it stopped
Not sure this is your bottleneck? Take the free audit and we will tell you where your customers are actually being lost.
Questions
Meta Ads questions we get asked
Straight answers, including the ones that are not in our commercial interest.
Meta needs enough conversion volume to exit the learning phase, which realistically means a daily budget that produces several conversions a week. Below that the algorithm never gets reliable data and results stay erratic. We will tell you honestly whether your budget is workable for your objective before you commit — and if it is not, what to spend it on instead.
No, and be careful with anyone who does. Return on ad spend depends on your margins, pricing, offer, landing page and market — several of which are outside our control. What we commit to is correct tracking, a disciplined testing process, transparent reporting, and telling you early if the numbers are not working rather than quietly spending the budget.
You do, always. We work inside your Business Manager with partner access. If we stop working together, you keep the account, the pixel, the audiences and the campaign history. We simply remove our access.
Expect the first two to four weeks to be a genuine testing phase — that budget buys information about which audiences and creatives work. Most accounts reach a stable, profitable structure between month two and month three. Anyone promising profitability in week one is either lucky or not counting properly.
We write all ad copy and produce static creative. For video, we can either work with footage you provide or script and direct simple product and testimonial videos. If you already have brand assets we will use them — but creative is the single biggest performance lever, so we will always push for enough variety to test properly.
Works well with
What usually pairs with this.
These services compound. Traffic without follow-up leaks; follow-up without traffic idles.
Meta Ads
Ready to talk about Meta Ads?
Tell us where you are now and what you want to change. We will tell you what we would do, in what order, and what it costs — before you commit to anything.
Or call 0340 8279517 · Monday – Saturday, 10:00 AM – 7:00 PM (PKT)