Terms of Service

These terms apply to your use of refinecore.pk and to any services you engage Refine Core Marketing to provide. Where an individual written proposal or contract says something different, that document takes precedence over these general terms.

1. Using this website

You may use this site for lawful purposes: reading it, contacting us, and evaluating whether to work with us. You may not attempt to disrupt the site, extract data from it by automated means at a scale that affects its operation, or copy substantial portions of its content for republication.

The content on this site — text, design, code and graphics — belongs to us unless stated otherwise. You are welcome to quote a passage with attribution and a link.

2. Information on this site

We write our content to be accurate and useful, but it is general information, not advice tailored to your business. Marketing outcomes depend on factors specific to each business — pricing, offer, market, competition — so nothing here should be treated as a prediction of what you will achieve.

Case studies and testimonials currently marked as illustrative placeholders are exactly that. They describe how we work rather than reporting verified client results, and they will be replaced with evidenced material.

3. Engaging our services

Work begins only after a written proposal or scope of work is agreed by both sides. That document sets out the deliverables, the timeline, the price and the payment schedule. Anything not named in it is out of scope, and additional work will be quoted separately before it starts.

4. Fees and payment

• Project work is quoted as a fixed price against an agreed scope, typically invoiced across milestones with a deposit before work starts.
• Ongoing services are invoiced monthly in advance.
• Advertising budget is separate from our fees and is paid by you directly to the advertising platform. We do not mark up ad spend.
• Invoices are payable by the date shown on the invoice. We may pause work on overdue accounts after giving notice.
• All fees exclude any applicable taxes unless the invoice states otherwise.

5. Your responsibilities

Delivery depends on you providing, in reasonable time:

• Access to the accounts and platforms the work requires
• Accurate information about your business, services and pricing
• Feedback and approvals at the review points we agree at kickoff
• Any content, images or brand assets you want used

You confirm that any material you supply is yours to use and does not infringe anyone else’s rights. Timelines are adjusted where feedback or materials are delayed.

6. Revisions and scope

Design and copy work includes the number of revision rounds stated in your proposal. Further rounds, or changes that alter the agreed direction after approval, are quoted separately. We would rather discuss this openly at the time than surprise you on an invoice.

7. Ownership

On full payment, you own the deliverables we create for you: your website, its content, your accounts and your data. Accounts we set up on your behalf — hosting, Google Business Profile, Analytics, advertising accounts, pixels, CRM — are created in your name with you as owner, and we work with delegated access.

We retain ownership of our own general tools, templates, internal processes and know-how, and may reuse them on other projects. We may also describe the work in our portfolio unless you ask us not to.

8. Results and guarantees

We do not guarantee specific rankings, traffic volumes, lead numbers or return on ad spend. Search engines and advertising platforms change their systems without notice, and results depend on factors outside our control.

What we do guarantee is that the work described in your scope will be delivered as written. If we fail to deliver something we committed to, we will correct it or refund that portion of the fee.

9. Third-party platforms

Our work involves platforms we do not control, including Google, Meta, Shopify, WhatsApp and various CRM and hosting providers. Their terms, pricing, availability and policies are theirs, and we are not responsible for their decisions, including account suspensions that arise from your own use or from platform policy changes.

10. Confidentiality

We treat your business information as confidential and will not share it outside our team or the service providers needed to do the work. We expect the same treatment of any proprietary material we share with you. This obligation continues after our engagement ends.

11. Ending an engagement

• Ongoing services can be ended by either side with 30 days written notice, after any initial minimum term stated in your proposal.
• On termination, you pay for work completed to that date, and we hand over all assets, access and documentation.
• Either side may end the engagement immediately for a material breach that is not put right within 14 days of written notice.

12. Liability

To the extent permitted by law, our total liability arising from an engagement is limited to the fees you paid us for the work in question in the three months before the claim. We are not liable for indirect or consequential loss, including lost profits or lost business opportunity.

Nothing in these terms excludes liability that cannot lawfully be excluded.

13. Governing law

These terms are governed by the laws of the Islamic Republic of Pakistan, and the courts of Rawalpindi have jurisdiction over any dispute. We will always attempt to resolve problems by discussion before anyone involves lawyers.

14. Changes to these terms

We may update these terms and will change the date at the top of this page when we do. The terms in force at the time your proposal was signed continue to apply to that engagement.

15. Contact

Questions about these terms can go to info@refinecore.pk or 0340 8279517. Our privacy policy explains how we handle personal information.